Senior Director, Marketing & Communications
Troy Johnson is Champions for Kids Senior Director for Marketing and Communications. In this capacity, Troy coordinates and directs all marketing, research and communication efforts for Champions for Kids including brand development, marketing research and implementing omni-channel marketing efforts across all media platforms (print, digital, mobile, social, video, and CRM).
Johnson is a veteran communications and content solutions executive, product brand and development specialist, marketing solutions provider, and strategist.
He began his career in higher education marketing and advancement work with a four year private liberal arts university. In 1996, Johnson shifted to the product industry working as a trade advertising manager for the leading inspirational social expression brand, DaySpring, a subsidiary of Hallmark.
From 1999 to 2011 Johnson had the opportunity to serve in various senior leadership roles from vice president for a leading product packaging and marketing agency to publisher of the largest inspirational gift book company to an executive vice president of a leading direct to consumer content brand for leadership and motivation. Johnson has had the opportunity to develop and lead several content, product, and author brands resulting in multiple million unit sellers and landing several NY Times best sellers.
In 2011, Johnson launched Meadow’s Edge Group, a content, product development, and communications solutions provider working with independent industry leaders. Today, his passion and focus is helping organizations make a difference through various social movement initiatives. Johnson has either developed, written or authored well over 50 intellectual property Works. He also co-producer on a movie that is set to release in the Fall of 2016.
Johnson lives in beautiful Northwest Arkansas with his wife, Stacie. They have two children, Arika (16) and Brandon (18).