It’s not just a game! #OdwallaCFK

It’s not just a game! #OdwallaCFK

Participation in sports and athletics gives children a way to overcome adversity in their life. Even if a child is never featured on the cover of a sports magazine, atletic participation can teach valuable life skills like team building, strategic thinking, and healthy eating. Participation in sports also encourages children and teens to stay in school. In order to play on the football, basketball or baseball team, most athletes must maintain an acceptable grade point average, and some may even be given the opportunity to play a sport in college. According to a study by the North American Youth Sports Institute, the opportunity to participate in sports is a primary reason why many troubled youths stay in school.

You can help these young people by hosting an Odwalla Game Day Challenge!  Ask your family, friends, and co-workers to collect new and gently used sporting equipment, and donate it to a local school, religious organization, or non-profit to help the next generation of athletes stay in school and achieve their dreams.  Then share your story with us so that we can celebrate your participation and count you towards our goal of mobilizing 20 Million people by 2020 to become Champions for Kids!

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