The Art of Simple Giving

The Art of Simple Giving

About the Author:
John Andrews is the founder of Collective Bias and creator of W almart’s Elevenmoms platform. He has over 16 years of brand, product and retail marketing experience and has spent the last six years actively building social publishing businesses. He can be reached at john@katadhin.co.

How Champions for Kids is Changing Cause Marketing

I lost my running armbaphoto-27nd. Don’t know where but I probably left it forlorn in some city I’ve traveled to recently, I needed a new one. So, I did what anyone would do, I went to Walmart. Why? Ten bucks cheaper than anyplace else of course!

As I walked through the door, I was greeted by a simple display stand from Champions for Kids asking me simply to help kids in local schools (actually, I knew these displays would be there, I’m an advisor for CFK but, I was there for another reason). Ok, I thought, I’ll check out the program, but first, I need the armband. I made my way to the electronics section and quickly found the armband (merchandised in two places for some reason) and I picked it up, mission accomplished.

Now, I headed back to checkout and as I came around action alley (the big boulevard of displays), I ran into the pallet display I had been alerted to walking into the store. It was filled with various snack items from Dole, Emerald Nuts, Dasani and Kellogg’s that I would typically buy for my daughter but these were for kids in my community that didn’t have the luxury of being sent to school with a snack selection. I filled up my basket with a variety of items. photo-29

I headed to check out, purchased my items and on the way out the door, I dropped the bags containing snacks into the bin on the way out. Simple. It may sound inconsequential, but the drop bin was almost full and in need of pick up by the local PTA which had partnered on this program to provide the connection to local schools. Some child is probably enjoying those snacks today and like my daughter, just having a little normalcy along with the other children.

Isn’t that really the goal? Creating some small sense of normalcy for those for whom normalcy may be a luxury? The beauty of this program is the absolute ease at which anyone could photo-30help a kid in their community in the normal course of their daily routine. Champions for Kids has been making this a reality for over a decade and now in partnership with leading brands and retailers, the organization is set to bring SIMPLE Giving and SIMPLE Service and to a national

CFK’s dedication to simple service is integrated into everything it does. It has developed a library of simple service projects as recipes any organization can choose and participate in helping kids in their community in a way that is relevant to all involved. As a student of innovation, I’m very interested in this program. What would be the impact at a national or international scale? What would the impact of people simply taking action locally in a way that was relevant and personally meaningful to them be?

Let’s find out, pick a project and bring it to life today, you’ll be glad you did.

About the Author:

John Andrews is the founder of Collective Bias and creator of W almart’s Elevenmoms platform. He has over 16 years of brand, product and retail marketing experience and has spent the last six years actively building social publishing businesses. He can be reached at john@katadhin.co.

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