Champions for Kids SIMPLEGiving Program to Launch Nationally in Walmart Stores

Champions for Kids SIMPLEGiving Program to Launch Nationally in Walmart Stores


Champions for Kids & Walmart Plan Nationwide Program!

Labeed Diab and Julie Murphy wasted no time after being named 2015 Champions for Kids Torchbearers. They made the amazing announcement that Champions for Kid’s SIMPLE Giving Program will be extended to Walmart stores in all 50 states! The goal? To provide resources for more than 10 million kids throughout the United States in 2015.

Diab, Senior Vice President, President of Health and Wellness, Walmart Stores, Inc., and Murphy, President, Walmart West, Walmart U.S., excited nearly 300 attendees at the annual CFK Conference at Bentonville’s DoubleTree Hotel with their proclamation. Simple Giving was launched in 24 central Arkansas stores in 2013, expanded initially to three states, then 11 in the central region last year.

Ashley Taylor, VP International Strategy & Design Latin America, Walmart, and Kevin Pate, VP/DMM Consumer Electronics, Walmart, were Torchbearers in 2013 when the original goal was touching one million kids during the year. It was Taylor who secured the first 24 stores, then stores in a three-state area. The goal was surpassed with 1.2 million kids receiving resources that year.

Carol Johnston, Senior VP Central Plains Operations, Walmart, and Jack Sinclair, EVP, Food, Walmart, were the 2014 Torchbearers. Johnston paved the way for CFK to expand to 11 states in 2014, helping to exceed the goal Johnston and Sinclair set to help at least five million kids. It was a very lofty goal but was met in early November. The 2014 count currently stands at 5.3 million kids provided with resources needed to thrive.

What could Diab and Murphy possibly do for an encore? They provided an incredible vision and the means to achieve it! Citizens throughout the U.S. will be able to contribute resources directly to kids in their communities thanks to Walmart, Walmart suppliers and Champions for Kids.

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