SIMPLE Giving: Frequently Asked Questions

What is SIMPLE Giving?

SIMPLE Giving is a Champions for Kids program that makes it simple for you to donate items to help kids in your community. You can purchase items at your local Walmart and drop them in the donation bins after checkout. All of the donations go to children in the community where the Walmart store is located.

What results has SIMPLE Giving had so far?

Donations from our first SIMPLE Giving program, which launched in 24 Walmart stores in the spring of 2013, provided over 20,000 children with new toothbrushes and toothpaste. Since then, SIMPLE Giving has generated over 1 million more donations--and counting--to help kids in local schools! 

How can I help?

Our current SIMPLE Giving program is taking place in over 3,600 Walmart stores across the United States, collecting items kids need--such as snacks and personal care items. If your Walmart store is participating, simply purchase items and place them in the donation bins at the front of the store. 

You can also spread the word by sharing the SIMPLE Giving Social Media Graphic and Flyer (also in Spanish)!

Who benefits from the program? Which Walmart stores are participating? 

School nurses, social workers, homeless student liaisons, and other community champions distribute the donated items to children in the school district or community where each Walmart store is located. To see a list of participating stores, click here

Additionally, Champions for Kids will provide a total of up to $45,000 in awards to the schools or organizations receiving the top donation totals from a single store. These awards can be used to provide nutrition education and nutrition services for children in need. Check back soon for full terms & conditions.

How will I find SIMPLE Giving products and donation bins in my Walmart store?

Just look for the purple product display near the register. This display has suggested items to donate, but you're welcome to choose any kid-friendly items that you'd like to give. Once you've purchased your items, drop them into the donation bins after checkout. 

What if I don't live in an area that is involved in a SIMPLE Giving program? 

We’ll be rolling out SIMPLE Giving in more Walmart stores throughout the year, so be on the lookout—and sign up for our e-newsletter—for opportunities to participate in a SIMPLE Giving campaign near you. Until then, you can always get inspired and involved with our SIMPLE Service projects to make a difference right now, right where you are.